Brand
August 25, 2020

5 killer features that improve your business

By
Amandine Fernandez
Head of Acquisition
Discover our 5 killer features that will take your email signatures to the next level. 🚀

01. Signatures that are automatically branded

Letsignit pre-made automatic email signature template

The moment you enter our platform you will be asked to fill in contact and company information.

Then, you will be given 16 pre-made signature templates to choose from. As soon as you upload your logo, a color picker will extract the dominant color and automatically integrate it into your signature templates.

The first layer of features that allow you to in only a few clicks have email signatures that are uniformed, aesthetically pleasing and most of all reflect your brand identity.

ebook email signatures examples

02. The signature of your dreams made simply with the Drag & Drop Designer

Letsignit Drag & Drop Designer

If you do not wish to use one of our templates, but rather personalize your signature from A to Z, you can choose to use our Drag & Drop Designer tool. Manage interlines, colors, prefixes, icons, and block alignment. You have a hand down to the very pixel of your signatures! No technical or graphic skills needed. So, let your creativity speak.

03. Delegate the management of your signatures to your subsidiaries efficiently

Thanks to our subsidiary feature created with large enterprises in mind, you can give your different branches their own Letsignit workspaces to create, attribute, and manage their email signatures.

In just a few clicks, partition your directory (by country, city, organization, etc.) to create independent workspaces and choose the administrator(s) that will manage their users’ signatures.

Letsignit simplifies your life but also allows you to keep full control thanks to different administration levels. Yes, yes, we have really thought of it all! 😉

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04. Your 1to1 emails become a marketing weapon thanks to campaigns

Letsignit - email signature manager

Because having an email signature is good but transforming your email signature into a communication channel is even better!

With Letsignit, your signatures become real gold mines because they allow you to communicate your campaigns in an ultra-targeted way.

How does it work?

Well, with only a few clicks, you:

  1. Create a campaign
  2. Import a banner
  3. Enter the redirection link
  4. Selected the desired duration and the priority level
  5. Attribute it to your employees and groups
letsignit email signature campaign

05. Insights to help you measure performance

We could not offer a marketing tool without giving you the ability to evaluate the performance of your email signatures. Our platform gives you access to the global and user click rate of all your signatures and campaigns. Measure your performance and adapt your future campaigns accordingly.

About the author
Amandine is the Head of Acquisition at Letsignit! Initially a content specialist, she now actively contributes to the profitability of acquisition channels: SEO, SEA, SMA, SMO... Amandine is also one of the pillars of Marketing at Letsignit! For more than 5 years, she has been participating in and initiating marketing projects and campaigns that systematically reflect her vision, writing style, and creativity (which can also be seen in all of her colorful outfits that brighten up the day of everyone she meets).
About Letsignit
With Letsignit email signature manager, connect with your audience in a way that's on-brand and personal, while driving quality lead generation.
Frequently
asked questions
1
Is it possible to track the number of clicks on email signatures?

Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.

You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.

If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.

2
Can we add links to social networks, our website, and appointment-setting applications such as Calendly?

With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.

And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.

3
Can employees update their signature information themselves (number, function, etc.)?

It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.

This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.

4
Why it is important to standardize our email signatures on a large scale to ensure our identity and brand image?

It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!

A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.

With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.

5
What is the user experience like for our employees?

What is the user experience like for our employees?

  • If you opt for the Letsignit Add-in for Outlook, they will have a dedicated space in their Outlook account where they will be able to view the signatures and campaigns assigned to them.
  • If you opt for the Letsignit Desktop APP, they will be able to preview all their signatures and campaigns in this space. If they want to change their default signature to another one when sending an email, this will be done in their signature library in Outlook.

In both cases:

  • They preview their signature before sending an email and choose from signatures assigned to them.
  • Based on the permissions granted, they will also be able to modify their personal information such as their name, position, or address in these spaces.

In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.

6
Can my employees have multiple signatures available to them?

With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.

Regarding the creation of email signatures, you can make several variations such as:

Everything has been thought of to go further in the personalization process based on the recipient of your emails.

7
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

8
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

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asked questions
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Looking for a tool to manage your email signatures?

Letsignit allows you to create, manage, and deploy email signatures for all your employees in just a few clicks.
Discover Letsignit